If you didn't know it yet, 2012 is Visit Laos Year! They did this type of promotion back in 1999 with some success. With a whole national tourism strategy in place and many parts of the country are offering more variety of choices to tourists, it seems poised to do quite well.
Official Links:
http://www.tourismlaos.org/
http://www.youtube.com/user/VisitLaosYear2012/videos
http://www.facebook.com/visitlaos
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